Following its recent transition from Kagiso Media Radio to Kagiso Connect, the group has announced a significant strategic appointment to bolster its digital commercial capabilities. Linda Snyman joins the executive team as Strategic Digital Growth & Revenue Partner, a role designed to bridge the gap between the group’s massive digital audience engagement and scalable commercial value.
Kagiso Connect’s digital portfolio includes the websites, apps and digital audio outputs of Jacaranda FM and East Coast Radio, which have been top performers within the radio industry for decades. Recently the portfolio has expanded to include global lifestyle brand Time Out, and digital financial services brokerage Vouch SA. Together, these platforms extend the reach and influence of the company’s content beyond the airwaves, creating additional opportunities for audiences to engage, participate and connect with brands.
Linda Snyman brings deep industry experience in digital revenue strategy, audience monetisation and commercial innovation. As Strategic Digital Growth & Revenue Partner, Snyman will focus on expanding digital revenue streams and refining the company’s commercial digital offering, working closely with media sales house Mediamark to optimise and strengthen Kagiso Connect’s market positioning.
Snyman said she is eager to help drive the next phase of growth for Kagiso Connect’s digital portfolio. “I’m genuinely excited to be joining Kagiso Connect at a moment where digital is ready to level up,” she says. “My focus is simple: to help grow digital revenue in a way that’s future-fit with clearer pricing, smarter packaging, stronger proof points, and proper go-to-market energy. Digital audio, display and podcasting can be meaningful growth drivers here, and I’m excited to help build that engine, making sure the commercial story matches the real value of these brands and turning that into scalable revenue growth.”
Nick Grubb, CEO of Kagiso Connect, says the appointment comes at a pivotal moment for the organisation as it looks to further integrate its digital and broadcast capabilities. “Digital platforms have long been an essential extension of our broadcast brands, providing audiences with new ways to engage with our content and our communities,” says Grubb. “Linda brings a wealth of industry experience and strategic insight, and we are excited to have her join us as we continue to grow the value of our digital platforms for both audiences and advertisers.
With its strong portfolio of trusted media brands and highly engaged digital audiences, Kagiso Connect continues to position itself at the forefront of South Africa’s evolving media landscape. By combining the power of traditional broadcasting with digital innovation, the company is creating richer experiences for audiences while delivering greater value and measurable impact for advertisers.