Jubilee Holdings Limited (JHL) today held its 88th Annual General Meeting, highlighting plans to accelerate retail expansion across East Africa and deepen its financial wellness ecosystem following a strong financial performance in 2025.
The Group reported an 18 per cent increase in Net Profit to KES 5.6 billion and 18 per cent rise in Gross Written Premiums and Deposit Administration Contributions to KES 62.4 billion, reflecting sustained growth across its businesses and reinforcing its position as one of East Africa’s leading financial services groups. JHL also emerged as the most profitable insurance company after tax in the region, reinforcing its leadership position in the market.
Jubilee is positioning itself for its next phase of growth by expanding access to protection, health, savings and investment solutions across East Africa. This next phase of growth will focus on reaching underserved and emerging customer segments, strengthening community and affinity partnerships, and delivering more accessible, lifestyle-aligned solutions across its markets.
Speaking during the AGM, Jubilee Holdings Chairman Zul Abdul said Jubilee’s next phase of growth will be anchored in expanding access, deepening relevance and building a broader financial wellness ecosystem across East Africa.
“Entering our 90th year is a significant milestone for Jubilee. It reflects the trust we have built over decades with our shareholders, customers, employees and partners across the region. Even as we reflect on that legacy, our focus is firmly on the future. Our priority is to grow beyond traditional insurance by building a broader financial wellness ecosystem that reaches more customers, more communities and more markets across East Africa. We are focused on creating solutions that are more accessible, more relevant and better aligned to the realities of how people live, work and plan for their future today,” said Mr Abdul.
Founded in 1937, Jubilee has grown from East Africa’s first incorporated insurance company into one of the region’s leading financial services groups, with operations in Kenya, Uganda, Tanzania, Burundi and Mauritius.
As part of its regional retail expansion push, the Group will deepen its segmentation strategy to serve the distinct needs of women, diaspora communities, SMEs and gig economy workers, while also expanding community-based and affinity-led partnerships. This approach is intended to improve product relevance, broaden market reach and support greater financial inclusion across the region.
To support its growth agenda, Jubilee is deepening the use of AI and digital integration across the business to improve efficiency, strengthen risk management and deliver seamless customer experience. The Group’s transformation has already helped prevent more than KES 750 million in fraudulent claims through advanced analytics and AI-driven fraud detection and Over 90 per cent of new retail policies are now issued digitally through the J-Force App, demonstrating how digitisation is strengthening both customer access and operating efficiency across the business.
These investments form part of Jubilee’s broader Changamk@ transformation agenda, which is aimed at building a more connected, insight-driven and customer-led business positioned for long-term growth across East Africa.
Beyond its commercial priorities, Jubilee continues to advance its ESG and social impact agenda across the region. Through the Jubilee Children’s Fund, the Group supported access to healthcare and education for 857 children during the year, while its partnership with the Aga Khan Foundation enabled the establishment of six micro forests, reflecting Jubilee’s continued commitment to community impact and environmental sustainability.
The Group remains focused on expanding access to financial wellness solutions, growing its retail footprint and deepening its regional impact across East Africa. Through sharper customer segmentation, stronger ecosystem partnerships and continued investment in customer experience, Jubilee is positioning itself for sustained growth in the year ahead.