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    Home » Woolworths Margins Squeezed as Heavy Discounting Erodes Half-year Profits
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    Woolworths Margins Squeezed as Heavy Discounting Erodes Half-year Profits

    March 4, 2026
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    Woolworths CEO Roy Bagattini
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    Retail giant Woolworths has experienced a significant 23 per cent drop in pre-tax profit for the first half of the 2026 financial year, despite reporting a rise in overall turnover. This fiscal contraction highlights the intensifying pressure on high-end retailers to maintain market share through aggressive promotional activity in an increasingly price-sensitive environment. Profit before tax fell to R2bn for the 26-week period ending 28 December, even as group turnover and concession sales climbed 5 per cent to reach R42.5bn.

    The decline in the bottom line is primarily attributed to margin compression across the group’s diverse portfolio. Gross profit took a hit from targeted price reductions and an increase in seasonal promotions aimed at clearing excess inventory. Furthermore, the rapid growth of lower-margin online shopping channels and substantial investments in long-term infrastructure have added to the cost base. Adjusted earnings before interest, tax, depreciation, and amortisation grew by a modest 3.2 per cent to R4.6bn, while headline earnings per share saw a more robust 9.6 per cent increase to 167.4c.

    READ – Dash Delivery Fuels Woolworths Growth

    Within the South African market, the food division remains a resilient pillar of growth, with sales increasing by 7 per cent. This performance was underpinned by volume growth and gains in market share, particularly through the digital platform Woolies Dash, which now accounts for over 7 per cent of total food sales. However, the costs associated with expanding the Midrand distribution centre have introduced new depreciation pressures. According to analysis from Reuters, the fashion, beauty, and home segment also saw a 6.2 per cent rise in sales during the festive period, though margins here were also sacrificed to move stock and remain competitive in categories such as kidswear.

    The international outlook remains mixed, with the Australian-based Country Road Group posting a 2.3 per cent sales increase. Nevertheless, trading in the region slowed toward the end of the year as inflationary pressures and elevated interest rates dampened consumer confidence. While net borrowings have risen to R5.8bn, the group maintains that debt levels remain within sustainable targets, supported by strong cash conversion rates. Management expects an improved financial trajectory for the remainder of the year, though they acknowledge that global economic uncertainty and the strained Australian consumer landscape continue to present significant headwinds.

    READ – R115 Million Payout for Woolworths Executives

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