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    Home » The Capital Hotel Group’s expansion signals confidence in SA’s booming tourism market
    COMPANIES

    The Capital Hotel Group’s expansion signals confidence in SA’s booming tourism market

    July 21, 2025
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    Marc Wachsberger, CEO of the Capital Hotels, Apartments and Resorts
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    The Capital Hotels, Apartments and Resorts is continuing its strong growth streak with the expansion of its existing properties. This development forms part of The Capital Hotel Group’s broader national growth strategy, which includes the expansion of the Capital Trilogy property in Pretoria, Capital Pearls Shore in Durban, as well as the opening of an exciting new hotel in Gqeberha, making it the group’s first property in the Eastern Cape.

    A smart play in a surging sector:

    Tourism continues to be a vital engine for the South African economy, contributing 3.3% to national GDP in 2024, with foreign arrivals approaching 9 million. The local hospitality industry, valued at around R24 billion (US$1.36 billion), is forecast to grow by 4.4% annually until 2030. Against this backdrop, The Capital Hotel Group’s latest developments are perfectly timed to meet rising demand for high-quality, flexible accommodation across the country.

    “Our focus is always on meeting guests where they want to be, in locations that offer both convenience and energy. The Capital Trilogy has just launched a brand-new wing of premium rooms and serviced apartments, bringing more of what makes the Menlyn Maine lifestyle so appealing whether you’re staying for a few nights or a few months,” says Marc Wachsberger, CEO of The Capital Hotels, Apartments and Resorts.

    Laying the groundwork for cross country growth:

    Meanwhile, in Gqeberha, The Capital Hotel Group is preparing to bring its signature serviced-living model to the iconic Boardwalk precinct in 2026. The high-end property will be aimed at both business and leisure travellers. With flexible stays, fully equipped apartments and conference offerings. The new hotel is expected to be a major drawcard for the province’s growing tourism and business events market.

    “Our national footprint is expanding in a way that matches the momentum of South African tourism. Whether it’s the Capital Pearls Shore, our Trilogy property or the new hotel we are building in Gqeberha, our expansion is a green light from the South African public.  We’ve built our reputation on giving guests the freedom of a home with the convenience of a hotel, and now we’re doing that in more places than ever before,” explained Wachsberger.

    As South Africa’s tourism sector rebounds and diversifies, The Capital Hotel Group’s latest developments signal confidence in the future of domestic travel, business tourism and lifestyle accommodation. The Hotel Group’s growth also positively impacts local job creation, supply chains and the continued revitalisation of key city centres.

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