South African fashion retailer Mr Price has reported a strong financial performance, with headline earnings per share (HEPS) rising 10.7% to 1,424 cents for the year ending March 2025. The group’s total revenue surpassed R40 billion for the first time, climbing 7.9% to R40.9 billion, while retail sales grew 7.8% to R39.4 billion. A particularly robust second half, which saw sales increase by 9.9%, helped drive profitability, with operating profit reaching a record R5.8 billion.
The company gained market share across all major segments, with apparel contributing nearly 80% of retail sales and homeware showing a 6.4% recovery. Telecoms sales also surged by 13.2%, boosted by demand for mobile devices and private-label products. Mr Price opened 184 new stores during the year, bringing its total to 3,030, and generated R8.7 billion in operational cash flow. With a debt-free balance sheet and R4.1 billion in cash, the retailer plans to invest R1.6 billion in capital expenditure in the 2026 financial year, including the opening of around 200 new stores.
Despite ongoing economic challenges, Mr Price remains optimistic about its growth prospects. Early trading in the 2026 financial year has been promising, with group retail sales up 11.6% in the first quarter. The company’s ability to consistently gain market share and maintain strong cash reserves positions it well to navigate uncertain conditions while continuing its expansion. A final dividend of 593.5 cents per share, up 12.7% year-on-year, reflects confidence in its sustained performance.