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    Home » PepsiCo explains Africa expansion strategy
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    PepsiCo explains Africa expansion strategy

    July 24, 20231 Min Read
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    PepsiCo South Africa CEO Riaan Heyl.
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    PepsiCo is investment in its empowerment commitments in South Africa to expand its business to other sub-Saharan countries.

    1. The company launched a R1.7 billion employee share scheme in 2022 to benefit local suppliers and support emerging farmers.
    2. PepsiCo estimates that beneficiaries of its employee share scheme will gain between R250 000 and R350 000 each over 17 to 20 years.
    3. The merger with Pioneer Foods in 2020 paved the way for one of SA’s largest empowerment deals.
    4. PepsiCo now owns brands like WeetBix, Liquifruit, Sasko, Bokomo cereals, Lays, Doritos and Simba chips.
    5. The company intends to grow its business beyond South Africa’s borders.
    6. PepsiCo has invested R600 million to develop local supplies and support emerging farmers in SA, which it foresees playing a big part in its expansion beyond SA.
    7. PepsiCo believes that with an extended local supplier base and dedicated employees benefitting from its empowerment initiatives, it will be a much bigger force to be reckoned with in Africa in the next five years.
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