Twitter owner Elon Musk has announced plans to replace Twitter’s blue bird logo with an X.
- Musk’s X Corp owns Twitter, and the change is part of his vision to create a “super app” like China’s WeChat.
- Musk’s recent admission that advertising revenue on Twitter remains nearly half of what it once was has prompted the rebranding.
- Twitter’s cash flow has been negative due to its heavy debt load and slow return of advertisers.
- Musk polled his millions of Twitter followers on whether they would favor changing the site’s color scheme from blue to black.
- Twitter’s legacy blue bird logo was temporarily replaced by Dogecoin’s Shiba Inu dog in April, helping drive a surge in the cryptocurrency’s market value.
- Musk’s tenure at Twitter has been tumultuous, with the company changing its business name to X Corp.
- The changes to Twitter’s logo and branding have yet to be reflected on the website.