Will zero-rated Facebook tempt social media users in South Africa?

Meta Platforms and MTN South Africa have struck a deal that will see subscribers to the mobile network get zero-rated access to Facebook.

1. The offering is aimed at “data-sensitive customers”, offering them up to 15MB/day of Facebook access.
2. However, there’s one catch: only text and images will be displayed, not video.
3. The companies have developed an “ecosystem of services” on Facebook, providing things like bundle purchases, data advances (XtraTime), customer registrations, and recharges using card, airtime and mobile money.