Audi South Africa has introduced a new Audi A3 TFSI 110kW S line derivative to the local Sportback line-up, priced from R769,000. Positioned below the current S line Plus and S line Black models, the new derivative creates a compelling entry point into the A3 Sportback range while retaining the sporty design and premium equipment associated with the S line package.
Expanding accessibility through portfolio optimisation
The introduction of the Audi A3 Sportback S line forms part of Audi South Africa’s portfolio lifecycle strategy, aimed at making the A3 model range even more accessible and competitive to a broader range of customers who are interested in a premium compact A segment vehicle. While also meeting their expectations towards brand’s progressive design, performance and technology that define the Audi experience.
“Optimising a product portfolio is not only about adding new models, but about structuring them in a way that appeals to a wider range of customers,” says Markus Schuster, Head of Audi South Africa. “The revised S line structure on the A3 Sportback brings greater clarity to the range while maintaining the strong character that defines the Audi A3 model range.”
Available in only Sportback body style, the new derivative is now available for purchase through Audi South Africa’s nationwide Dealer network from mid-March 2026.
Clearer S line hierarchy across the A3 range
The addition of this model also introduces a clearer S line hierarchy across the Audi A3 Sportback range, with three trim levels that progressively build on specification, design and equipment.
S line – R769,000 (Sportback only)
Positioned as the entry point to the S line range, the A3 S line combines sporty design with a high standard specification. Key features include 18-inch alloy wheels, sport seats in cloth upholstery, LED headlights, ambient interior lighting, six speakers, a panoramic sunroof and comfort key. Convenience features such as an auto-dimming interior mirror, folding exterior mirrors and lumbar support are also included as standard on this model.
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S line Plus – R808,200 (Sportback); R823,200 (Sedan)
Building on the S line specification, the S line Plus provides a more premium interior and enhanced technology offering. Additional highlights include the S line interior package with artificial leather/cloth upholstery and “S” embossed badging on the sport seats, full LED headlights, a flat-bottom steering wheel, SONOS premium sound system, ambient lighting package plus and dark aluminium interior inlays.
S line Black – R834,500 (Sportback); R849,500 (Sedan)
Positioned at the top of the range, the S line Black further amplifies the sporty character of the A3 with distinctive styling elements including black 18-inch alloy wheels, the black styling plus package, privacy glazing and entry LED projection lighting.
S line Plus and S line Black trimlines apply to both Sportback and Sedan body styles, giving customers a clear progression of styling, equipment and pricing within the Audi A3 range.
A cornerstone of Audi’s compact premium offering
The overall Audi A3 range (launched locally in 2025) remains a cornerstone of Audi’s compact premium offering, combining progressive design, advanced digital technologies and everyday usability. With its sportier exterior design, refined interior and expanded equipment , the A3 range continues to deliver a compelling balance of performance, comfort and technology.
Like all Audi models, the Audi A3 range is sold with a 5-year/100,000km Audi Freeway Plan comprehensive service and maintenance plan as standard.
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