Unpacking how Ford became the most innovative car brand

Ford won the 2023 Most Innovative Volume Brand award from PwC and The Centre of Automotive Management in Germany.

1. Ford scored 91.2 points to beat Volkswagen (82.0 points) and Toyota (64.6 points) to the top volume brand award.
2. Ford’s BlueCruise hands-free driver assistance system and F-150 Pro Trailer Hitch Assist helped it win the Autonomous Driving & ADAS category.
3. SYNC 4’s cloud-based navigation on the Ford Focus won Ford the Connected Car Services category.
4. Ford also placed second in both the Electric Drive and Interface and Connectivity categories.
5. A Ford representative said the award recognizes the company’s continued ambition and agility to innovate throughout its 120-year history.
6. The Centre for Automotive Management assesses automotive engineering innovation for the Automotive Innovations awards in collaboration with PwC.
7. The Centre’s director Prof. Dr. Bratzel said “A high balance of innovative strengths in the most important technology fields was one of the success factors” for Ford winning.
8. This is the first time since 2014 that Ford has been named the most innovative volume brand.