Close Menu
    • ABOUT
    • BOOK STORE
    • ENTREPRENEURSHIP
    • ESG
    • EVENTS & AWARDS
    • POLITICS
    • GADGETS
    • CONTACT
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram
    Business explainer
    Friday, October 16
    • TRENDING
    • EXECUTIVES
    • COMPANIES
    • STARTUPS
    • GLOBAL
    • AGRICULTURE
    • DEALS
    • Ai
    • ECONOMY
    • MOTORING
    • TECHNOLOGY
    Business explainer
    Home » Report: Younger Consumers Hit Hardest by Financial Stress
    FINANCE

    Report: Younger Consumers Hit Hardest by Financial Stress

    September 10, 20262 Mins Read
    Share Facebook Twitter Pinterest Copy Link LinkedIn Tumblr Email Telegram WhatsApp
    Follow Us
    Google News
    Benay Sager, executive head of DebtBusters
    Share
    Facebook Twitter LinkedIn Email Copy Link

    There’s no financial breathing room for young South Africans embarking on their careers, with those aged 24 or less experiencing the largest increase in financial stress of any age group.

    DebtBusters’ annual Money-Stress Tracker survey – one of South Africa’s largest, with 18,000 respondents – found stress amongst the youngest respondents spiked by 18% in the past year.

    Similarly, its Q2 2026 Debt Index reported a significant increase in young people applying for debt counselling. Between 2016 and 2024, this group consistently comprised less than 2% of total applicants, rising to 4% in 2025, and climbing to 9% in 2026.

    “This signals that financial stress is affecting South Africans earlier, as they enter adulthood in a much more expensive environment than their slightly older peers,” says Benay Sager, executive head of DebtBusters. 

    After two years dominated by interest rate concerns, inflation and electricity costs have re-emerged as major sources of financial anxiety. These pressures are pronounced among younger and lower-income consumers.

    For those aged 24 years or less, the biggest concerns include the rising cost of living and the struggle to pay off monthly debt. Concern about the cost of living increased substantially between 2025 and 2026, while concern about paying off monthly debt also remains high.

    Despite this, the Money-Stress Tracker found that under-24s were under the least repayment pressure, with 53% of younger consumers spending 30% or more of their take-home income to repay debt, compared with an overall average of 67%. 

    Further, young people are much more likely to address their financial concerns. They are 1.5 times more likely to stick to a budget, and four times more likely to look for a higher-paying job than those aged 55 or older. Youth are also largely responsible for a steady increase in online debt management tool subscriptions.

    “This, and the continued growth in young people applying for debt counselling, is positive,” says Sager. “More consumers are taking the opportunity to address debt earlier in their professional lives.”

    Follow on Google News
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email Copy Link WhatsApp

    Related Posts

    Your People are Part of Your Financial Plan

    October 16, 2026

    The Housing Market Stays Steady – But Will There be Enough Homes?

    October 16, 2026

    Survey Highlights Insurance Industry’s Resilience

    October 16, 2026

    When Earning a Salary Isn’t Enough to Stay Out of Debt

    October 15, 2026
    Top Posts

    Absa Launches Grant Fund to Back Young Entrepreneurs

    July 26, 20263,304

    Old Mutual Shareholders Reject CEO Pay Plan

    July 16, 20263,190

    PIC Board Suspends Its CEO

    July 13, 20262,870

    Avatar Confirms Ngubane’s Abrupt Exit as Co-Chief Creative Officer

    July 22, 20262,553
    Don't Miss

    How Illegal Medicines Are Being Sold in Plain Sight

    October 16, 2026 TRENDING

    Illegal medicines are increasingly being sold through websites, social media platforms, messaging services, wellness clinics…

    Majority of Transport & Logistics Operators Face Numerous Challenges

    October 16, 2026

    Fiat Topolino Named One of TIME’s Best Inventions of 2026

    October 16, 2026

    Temba Bavuma Joins Audi to Usher in a New Era for the Four Rings

    October 16, 2026
    Stay In Touch
    • Twitter
    • LinkedIn
    • Facebook

    Business Explainer proudly displays the “FAIR” stamp of the Press Council of South Africa, indicating our commitment to adhere to the Code of Ethics for Print and online media which prescribes that our reportage is truthful, accurate and fair. Should you wish to lodge a complaint about our news coverage, please lodge a complaint on the Press Council’s website, www.presscouncil.org.za or email the complaint to khanyim@presscouncilsa.org.za Contact the Press Council on 011 4843612.

    Facebook X (Twitter) LinkedIn
    Categories
    • TRENDING
    • EXECUTIVES
    • COMPANIES
    • STARTUPS
    • GLOBAL
    • AGRICULTURE
    • DEALS
    • Ai
    • ECONOMY
    • MOTORING
    • TECHNOLOGY
    contact us
    • Get In Touch
    Facebook X (Twitter)
    • Privacy Policy
    © 2026 Business Explainer .

    Type above and press Enter to search. Press Esc to cancel.