ustMoney’s large-scale survey, Money & Me, reveals that more than a third of South Africans are worried about their income; and little wonder, with salary increases having been nominal over the past ten years, and the cost of living rising dramatically.
With the new year underway, now is the ideal time to consider how to boost your earnings. That may mean growing in your current role, or perhaps looking for fresh opportunities. Either way, the goal is the same – finding ways to grow your salary, in an income-stretched economy.
The burden South Africans carry
While 41% of Money & Me respondents take home more than R10,000 a month, income is unevenly spread. In fact, 61% say every single month is financially difficult, leaving very little breathing room.
The survey also highlights how much family responsibility many employees carry. Over 40% support four or more people financially, with this pressure peaking among 35-44-year-olds – a group that’s balancing careers and children with other family commitments. It’s no surprise, then, that only 12% of respondents feel confident about their income.
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“When you’re supporting several people and struggling month to month, standing still in your career simply isn’t an option,” says Sarah Nicholson, head of customer experience at JustMoney. “Increasing your earning potential is one of the most practical ways to build in more security and reduce financial stress.”
A highly effective way to do this is by becoming work-fit – building the skills, visibility and confidence that make you valuable where you are now, and appealing to future employers. Rather than waiting for the right time or a lucky break, work fitness is something you can actively pursue.
Boosting your skills is a good starting point. This means sharpening hard skills such as AI, digital, and technical knowledge, and soft skills that help you interact effectively with others, problem-solve, lead, and manage your time well.
Visibility matters just as much. “A lot of people work incredibly hard but stay under the radar,” says Nicholson. “Being work-fit means making sure your contribution is seen by others. Volunteer for projects, speak up in meetings, network, and build relationships. Showcase your achievements and insights on LinkedIn and other platforms relevant to your sector.”
Confidence is the final piece of the puzzle. Financial pressure can knock self-belief, especially when nearly four in ten people are worried about their income. But confidence grows with preparation – knowing your value, being ready to negotiate, and promoting yourself when opportunities appear.
While building your career and strengthening your hard and soft skills, it’s important to manage your money well. Even small financial moves can reduce stress and ensure you’re well-positioned to seize opportunities.
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Here are some practical tips to help you stay financially fit while becoming work-fit.
- Check for training value. Before committing to a study programme, ask, “Will this realistically help me earn more or become more employable within a year?” In many cases, this means prioritising short, affordable courses or certifications with clear workplace value, rather than expensive, long-term programmes.
- Maximise your benefits. Check whether your employer offers paid training, bursaries, or data allowances.
- Establish a small career fund. Having money set aside for data, transport to interviews, online courses, and professional tools prevents you from relying on debt when opportunities arise.
- Avoid taking loans to look successful. Upgrading your phone, clothes, and car to appear more professional can derail your finances. Focus on competence and confidence first, not lifestyle upgrades.
- Protect your monthly cash flow. If money is already stretched, prioritise fixed expenses and avoid locking yourself into long-term subscriptions or repayment plans while focusing on career growth.
- Build a basic emergency buffer. Even one month’s worth of essential expenses can give you the confidence to apply for a new job and negotiate better.
- Plan for income gaps. Career moves don’t always happen smoothly. Budget for delays between applying, interviewing, and earning more.
“Becoming work-fit doesn’t mean quitting your job or taking big risks. It’s about putting yourself in a stronger position so that when a promotion, new role, or better offer appears, you’re ready for it,” concludes Nicholson.
“When your income increases, resist the urge to spend more on lifestyle items and non-essentials. Use a salary upgrade to reduce debt and build savings to improve your long-term financial position.
“A tax consultant will ensure you’re taking advantage of deductions and allowances and keeping more of what you earn. For important financial decisions, such as insurance, investment, and retirement products, it’s advisable to consult a certified financial planner.”