Lexus South Africa recently hosted its national Dealer Network for the annual Dealer of the Year (DOTY) awards. Centred on the theme of Challenge and Innovate, the event welcomed the network to the Sandton Convention Centre for the National Dealer Conference, culminating in the prestigious awards ceremony.
Among 14 Lexus Dealerships, Halfway Lexus Pretoria emerged as the standout performer, claiming the title of 2025 Lexus Dealer of the Year Award. Officially opened in 2025, Halfway Lexus Pretoria demonstrated outstanding business performance, significantly growing the Lexus market share in their area of responsibility, both in Sales and Aftersales.
The dealer’s achievements include a 126% new vehicle sales target achievement, an exceptional pre-owned to new sales ratio of 2:1. A year-on-year growth in service volume in their area by 166%, accompanied by an impressive 232% increase in parts purchases, rounded off an impressive performance.
The dealership’s success is rooted in a culture that prioritises Dealer wellbeing, fosters teamwork, invests in personal growth and recognises that a thriving team creates thriving customer relationships.
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Commenting on the award, Leon Theron, Senior Vice President for Sales and Marketing at Lexus South Africa said: “The Lexus Dealer of the Year Award recognises a dealership that exemplifies excellence across every dimension of the business, sales performance, customer experience, operational execution and the embodiment of Lexus values. It’s been great to witness Halfway Lexus Pretoria’s growth and performance in the past year. We not only congratulate the management of the dealership but commend all the employees for the commendable work they’ve accomplished in 2025.”
Located in Lynwood, Pretoria East, Halfway Lexus Pretoria is a flagship dealership that embodies Lexus’ core values of innovation, excellence and luxury. The dealership offers an exceptional and immersive purchasing and ownership experience that combines cutting-edge technology, personalised service and a vision for the future. Since their opening, Halfway Lexus Pretoria has served as seamless integration to meet growing customer needs.
“Being named Lexus Dealer of the Year is a tremendous honour and a testament to the dedication, passion, and teamwork of our entire staff. I’m incredibly proud of what the team has achieved and grateful to our loyal customers and partners for their continued support. This recognition inspires us to keep raising the bar as we represent the Lexus brand and proudly the Halfway Group,” expressed Chris Jones, Dealer Principal Halfway Lexus Pretoria.