South African M&A adviser Deal Leaders International advised on the sale of 70% stake in SensoryFX to Turpaz Industries’. SensoryFX is an established South African flavour and fragrance manufacturer with a wide footprint into Africa. Turpaz is a global developer and manufacturer of flavours, fragrances, intermediates and specialty fine ingredients, with products sold in more than 100 countries.
SensoryFX’s existing shareholders, Francois Strydom and Joseph Mohohoma will retain 30% of the company and continue to lead its management and operations in the coming years.
Founded in 1999, SensoryFX develops, manufactures and markets flavour and fragrance solutions for the food and beverage, personal care, home fragrance and consumer products industries. It is one of the few independent local manufacturers of fragrance extracts in South Africa, serving customers in the country and other African markets. SensoryFX employs 75 people and operates a production and experience centre from Centurion.
“We’ve always believed that South Africa could produce a fragrance and flavour company capable of competing with the very best in the world. This partnership validates that belief and marks an exciting new chapter for SensoryFX. We are proud to join the Turpaz Group and look forward to what we can achieve together,” said François Strydom, shareholder of SensoryFX.
The companies expect to explore commercial, technological and operational synergies by combining expertise and research and development capabilities.
The Deal Leaders International team was led by Janine Wright, Deal Executive, and Andries Louw, Financial Executive. The team worked closely with SensoryFX’s shareholders throughout the transaction process from market engagement through to the successful closure.
Wright said: “SensoryFX has built a specialist business with strong local and regional expertise. Turpaz brings international reach and capabilities, creating an opportunity for the company to grow while its existing shareholders continue to lead it.”
Deal Leaders International advises business owners on preparing, positioning and selling their businesses. The South African M&A advisory firm works with local and international buyers to guide shareholders through complex transactions and achieve outcomes aligned with their financial and strategic objectives.
About Deal Leaders International
Deal Leaders International is a specialist South African-based M&A advisory firm focused on helping business owners prepare, position and sell their businesses for maximum value. Through its relationship-driven approach, proven transaction methodology and access to local and international buyers, Deal Leaders International helps sellers navigate complex transactions and secure outcomes aligned with their financial and strategic objectives.