ISUZU Motors South Africa used its presence at NAMPO 2026 to highlight the impact of the ongoing Foot and Mouth Disease (FMD) outbreak on South Africa’s farming community through its Farmer Solidarity Campaign.
The campaign has been launched at NAMPO and will run to 30 May 2026, the campaign centres on the Farmer Stories Fund, a relief initiative that will provide R250,000 in practical support packages to selected farmers affected by the outbreak.
Farmers are invited to submit personal stories detailing how the outbreak has affected their livelihoods and operations, and how practical support could assist them during this difficult period. Entries can be submitted through a dedicated WhatsApp line or via QR codes available through the campaign platform.
The campaign comes at a time when the agricultural sector continues to feel the effects of the outbreak, with 1,317 FMD cases recorded nationally as of April 2026. More than 2.03 million animals have been vaccinated since February 2026, with no new breakthroughs reported in vaccinated herds.
“For many farmers, this outbreak is not just an agricultural issue. It is a daily operational and emotional challenge that affects families, businesses and rural communities,” said Mpho Nkhumeleni, Department Executive: CV Sales, Revenue Generation at ISUZU Motors South Africa.
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“The Farmer Solidarity Campaign places farmers and their experiences at the centre of the conversation. As a brand with deep roots in the agricultural sector, we believe it is important to show support in a way that is practical, respectful and meaningful.”
In addition to the three R50,000 relief awards, the campaign includes practical spot prizes aimed at easing operational pressure on farms with aftersales service relief packages.
The campaign forms part of ISUZU’s ongoing commitment to supporting industries and communities that rely on dependable mobility and operational continuity every day.
“Farmers play a critical role in keeping South Africa moving, often under extremely challenging conditions,” added Nkhumeleni. “Through this campaign, we want to encourage South Africans to listen to these stories, stand with farming communities and recognise the resilience that exists within the sector.”
Selected farmer stories will continue to be shared across ISUZU’s digital platforms and agricultural media partnerships as the campaign continues through to 30 May 2026.
Farmers are encouraged to submit their stories before entries close on 30 May 2026.