Engen proudly partnered with Chery Group South Africa for the launch of its premium sub-brand Lepas and the highly anticipated Lepas L4, marking a significant milestone in the strengthening of strategic relationships within South Africa’s automotive sector.
The collaboration saw Engen play an active role in both the pre-launch drive experience and the exclusive gala unveiling event held in March. The partnership reflects Engen’s commitment to supporting leading automotive brands while positioning itself as the preferred supplier of high-quality fuels and lubricants.
As part of the activation, Engen delivered a fully branded and immersive experience hosted at Engen Lonehill Service Station, which served as a key touchpoint showcasing Engen’s premium retail and forecourt offering. The activation included a curated hospitality experience featuring refreshments and a Brazmata coffee bar, reinforcing Engen’s brand presence in a high-engagement environment.
“This partnership with Chery Group represents a meaningful step in strengthening our position within the automotive value chain,” said Jason Heath, General Manager: Lubricants at Engen.
Thaven Moodley, Head of Sales and Marketing: Lubricants at Engen, added:
“Aligning with forward-thinking automotive partners like Lepas allows Engen to showcase the performance of its lubricants portfolio in real-world premium driving conditions, while strengthening engagement across the automotive ecosystem.
This collaboration also provides a valuable opportunity to engage directly with customers, dealers and industry stakeholders, while demonstrating the performance of our fuels and lubricants in a premium driving environment.
Chery Group South Africa also welcomed the collaboration:
“Our partnership with Engen adds significant value to the Lepas brand experience,” said Jay Jay Botes, GM of Lepas South Africa.
“Engen’s commitment to quality and innovation aligns perfectly with our vision for Lepas. Together, we are creating a seamless ecosystem that enhances the ownership journey for our customers while strengthening the broader automotive landscape in South Africa,” added Botes.
The Lepas L4 launch itself was a landmark occasion, unveiling a premium compact SUV that combines striking design, advanced technology, and refined comfort. The event reflected a shared vision between Engen and Chery Group delivering elevated experiences that go beyond mobility.
As Engen continues to invest in strategic partnerships and customer-focused innovation, collaborations such as this reinforce its role as a trusted partner to leading automotive brands and a key contributor to the future of mobility in South Africa.