Boxer, the budget-friendly supermarket brand, is charging ahead with a strong start to its 2026 financial year. In just the first four months, the company opened seven new superstores and ten liquor stores, helping push its turnover up by 12.1% compared to the same period last year.
This growth builds on momentum from the second half of 2025, where sales also rose. The brand’s strategy of opening more stores and offering value to cost-conscious shoppers appears to be paying off. With consistent market share gains and better performance in recent months, Boxer is confident it will hit its full-year growth target of low double-digit turnover increases.
To better reflect its pricing performance, Boxer has now shifted to a new way of measuring food inflation. Instead of reporting changes driven by product mix and promotions, it is focusing on volume-held-constant inflation. This approach, it says, offers a clearer picture of how much customers are really paying.
Even with economic uncertainty and slight deflation in food prices, Boxer says it’s staying the course. It plans to open 60 new stores (25 superstores and 35 liquor outlets) during the 2026 financial year and recently invested over R1.2 billion in new locations and a distribution centre in KwaZulu-Natal.
With stores already beyond South Africa in Eswatini, Boxer is clearly betting big on continued expansion—while competitors watch closely.