Coffee, cars and community: those three elements are at the core of the latest collaboration between Bakehouse and IGNITION TV. The inaugural gathering of motoring enthusiasts took place at the original Bakehouse eatery in Hazelwood, Pretoria and saw more than 40 vehicles of different ages and types line up along Firwood Avenue.
“Part of our vision at IGNITION TV is to create opportunities to connect with our audience beyond the screen. The response to our first Coffee & Cars event has been incredible, and the fact that people are still posting and talking about it shows the strength of South Africa’s car community,” said Brandon Maary, Head of Channel at IGNITION TV.
That community includes people from all walks of life and this was evidenced by the hundreds of owners and spectators who attended the event. Spouses, kids and even pets were in attendance, demonstrating South Africans’ deep love for all things automotive. The cars are only part of the story, though; the rest of the magic was created by the delicious, steamy brews and mouthwatering confectionery served up by the Bakehouse team.
According to Marco Ferreira, Director at Bakehouse Group, the collaboration with IGNITION came about in an organic way. “We were talking over coffee and exploring how do we extend the collaboration into cars because there are so many different groups that are separate from one another. We wanted to have a united front so everybody could come here and speak about cars, and it’s only fitting we did it over coffee, because it’s a great pairing. As the turnout shows, I think people are in support of that.”
Last Sunday’s get-together is just the beginning, with more Coffee & Cars events planned for the rest of Gauteng in the near future.
