Shell Downstream South Africa (SDSA) today announced that applications are open for the 2026 intake of the Shell LiveWire Enterprise Development Programme, a globally recognised initiative that equips small and medium-sized businesses with the skills, coaching and tools to become structured, scalable and investor-ready.
Shell LiveWire offers a full journey rather than a once-off workshop – combining business foundations, strategic clarity, one-on-one coaching, and real results, so participants leave with a business built for the long haul.
The programme is designed to support entrepreneurs at every stage of growth:
Starting out (R0 – R1M in revenue):
- Business setup and compliance support
- A personalised growth roadmap
- One-on-one coaching with seasoned entrepreneurs and Business Growth Experts
Already generating revenue (R1M – R50M in revenue):
- A full audit of business systems and financials
- Strategy sessions tailored to the business’s growth stage
- Market access and deal-closing support
- Funding readiness support to build investor confidence
The programme is powered by GROW IMPACT’s proven Growth Formula and backed by more than 30 strategic partners. Its impact is tracked quarterly to ensure measurable, real-world results.
SDSA’s Transformation Manager, Sebastian Preston says the value of the programme lies in giving entrepreneurs practical support that enables them to build stronger and resilient businesses. .
“Real transformation is about more than funding; it’s about giving entrepreneurs the right support, structure, plus access to markets to build sustainable businesses. Through Shell LiveWIRE, we’re helping to develop the next generation of South African entrepreneurs.”
Applications for the 2026 Shell LiveWire programme close on 09 September 2026. Interested entrepreneurs can apply by clicking here to begin their journey.