eMedia Holdings has announced the acquisition of a 30% strategic equity interest in Pristine World Holdings for R119 million (approximately $6.9 million). This move is part of eMedia’s broader strategy to diversify its revenue streams and enhance its content production capabilities.
Pristine World, which is beneficially owned by Convergence IT Services based in the United Arab Emirates, has a subsidiary known as MR Factory located in Madrid, Spain. This acquisition will allow eMedia to leverage the technology and innovation from MR Factory, aiming to integrate high-quality visual effects into its production pipeline. The goal is to improve the quality of eMedia’s offerings and position the company for international project collaborations.
The deal is set to be funded through eMedia’s existing cash resources and available facilities, with the effective date of the transaction being October 1, 2025, pending regulatory approval from the South African Reserve Bank and the finalization of a shareholder agreement.
In addition to this acquisition, eMedia is also investing in VFX Studios in Hyde Park, which will collaborate closely with MR Factory. This partnership aims to create virtual advertising opportunities and enhance real-time visual effects in advertising and productions.
As of September 30, 2025, Pristine World reported a net asset value of $22.9 million (R393.5 million) and a net profit of $1.86 million (R32 million) for the nine months leading up to that date.
The acquisition is classified as a Category 2 transaction under JSE Listings Requirements, which means it does not require shareholder approval, as stated by eMedia.