Woolworths Financial Services (WFS) has launched MyDifference PLUS, an exciting addition to the Woolworths MyDifference loyalty programme, designed to help Woolies Credit Card and Store Card customers get more value.
MyDifference PLUS rewards customers for shopping and for the way in which they manage their accounts.
“Loyalty programmes are no longer defined by generic rewards, they are becoming intelligent, personalised ecosystems that recognise each customer’s unique preferences, behaviours and aspirations,” says Maré Louw, Chief Customer Officer of Woolworths Financial Services.
“With MyDifference PLUS, we’re empowering customers to unlock greater value on their own terms through completion of actions that result in meaningful cashback, personalised offers and exclusive savings. By putting choice, relevance and flexibility at the heart of the experience, we’ve created a programme that is not only more rewarding but one that builds deeper, more enduring customer relationships,” she adds.
Cashback earn rates are achieved by completing personalised actions such as paying on time, shopping regularly with a Woolies Credit Card or Store Card, engaging with the Woolies app or setting up a debit order.
Beyond cashback, customers can also unlock personalised vouchers by achieving shopping goals tailored to their purchasing habits. MyDifference PLUS promos also provide additional savings through exclusive discounts on selected Woolworths products when customers pay with their Woolies Credit Card or Store Card.
“Today’s customers expect loyalty programmes to do far more than deliver discounts at the till. They expect every interaction to be recognised, every engagement to be meaningful and every reward to reflect the value of their relationship with the brand. MyDifference PLUS represents a new generation of loyalty, one that transforms daily spending and engagement with their Woolies cards into an ongoing rewards journey,” concludes Louw.
The programme is available through the Woolworths app, where customers can track their completed actions, their cashback earnings, view personalised actions and goals and access available rewards and promotions.
MyDifference PLUS is available exclusively to Woolworths Credit Card and Store Card customers.