Close Menu
    • ABOUT
    • BOOK STORE
    • ENTREPRENEURSHIP
    • ESG
    • EVENTS & AWARDS
    • POLITICS
    • GADGETS
    • CONTACT
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) LinkedIn
    Business explainerBusiness explainer
    Subscribe
    • TRENDING
    • EXECUTIVES
    • COMPANIES
    • STARTUPS
    • GLOBAL
    • AGRICULTURE
    • DEALS
    • ECONOMY
    • MOTORING
    • TECHNOLOGY
    Business explainerBusiness explainer
    Home » Rainbow Chicken’s Profits Soar
    COMPANIES

    Rainbow Chicken’s Profits Soar

    March 7, 2025
    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email
    Marthinus Stander, CEO of Rainbow Chicken
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Rainbow Chicken has reported a significant improvement in profitability at the halfway mark of its financial year, with headline earnings per share (HEPS) soaring from 2.46 cents a year ago to 35.64 cents. The group attributed this success to a combination of operational efficiencies, stronger agricultural performance, and a disciplined cost-management approach. Lower commodity prices and a reduction in costs related to load-shedding and Avian Influenza also contributed to the positive results. Revenue increased by 8.9% to R7.89 billion, driven by higher sales volumes and improved product mix management. Meanwhile, earnings before interest, tax, depreciation, and amortisation (EBITDA) more than doubled to R581.1 million, and attributable profit surged from R21.03 million to R317 million.

    Despite its strong financial position, Rainbow’s board opted not to declare an interim dividend, choosing instead to reinvest free cash flows into expanding its infrastructure. The company reaffirmed its commitment to its “Brilliant Basics” strategy, focusing on sustainable growth and enhanced farming practices. While consumer affordability remains a concern, Rainbow pointed to early signs of economic improvement in South Africa, including lower interest rates and increased political stability, which could support stronger sales in the second half of the financial year. However, the company warned that the risk of Avian Influenza during winter remains a challenge and called for a more structured national response, including a compensation and vaccination strategy to protect the poultry industry.

    Rainbow also highlighted ongoing challenges in South Africa’s poultry sector, including the slow progress in accessing export markets under the Poultry Master Plan. Imported chicken, particularly from Brazil, the US, and the EU, continues to disrupt local market dynamics, with foreign products accounting for up to 20% of domestic consumption. Additionally, inefficiencies in South Africa’s rail network remain a barrier to cost-effective raw material distribution, particularly for maize, a key poultry feed component. The company stressed the need for urgent collaboration between government and business to resolve freight logistics issues and drive supply chain reforms that would enhance South Africa’s competitiveness in the poultry sector. Rainbow remains focused on cost reduction within its integrated value chain to maintain its growth trajectory and secure its position as a market-leading, low-cost chicken producer.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Telegram Email
    Previous ArticleNow Available in South Africa – Range Rover Sport SV EDITION TWO
    Next Article New Export for SA Grapes

    Related Posts

    The Uncomfortable Truth About Small Business Funding in South Africa

    May 18, 2026

    Here’s How MTN’s R480 Million Will be Spent

    May 15, 2026

    Binance Introduces “Withdraw Protection”

    May 15, 2026
    Top Posts

    Growthpoint Dominates with 19 SACSC Footprint Awards

    November 14, 2025

    How Botswana Operations Drove De Beers’ Quarterly Gains

    October 28, 2025

    Orange Joins MTN in Elite 300 Million Customer League

    October 24, 2025

    Nersa Opens Public Consultation on Eskom’s New Tariff Calculation 

    October 24, 2025
    Don't Miss

    BERTIE NEL: When Global Tension Hits Home

    ECONOMY

    Global instability and geopolitical tension are real and tangible and shaping the financial environment in…

    KIM POTGIETER: The Financial Blind Spot that Catches Surviving Spouses off Guard

    May 18, 2026

    The Uncomfortable Truth About Small Business Funding in South Africa

    May 18, 2026

    Absa Chief Kenny Fihla Takes Helm at Banking Association South Africa

    May 18, 2026
    Stay In Touch
    • Twitter
    • LinkedIn
    • Facebook

    Business Explainer proudly displays the “FAIR” stamp of the Press Council of South Africa, indicating our commitment to adhere to the Code of Ethics for Print and online media which prescribes that our reportage is truthful, accurate and fair. Should you wish to lodge a complaint about our news coverage, please lodge a complaint on the Press Council’s website, www.presscouncil.org.za or email the complaint to khanyim@presscouncilsa.org.za Contact the Press Council on 011 4843612.

    Facebook X (Twitter) LinkedIn
    Categories
    • TRENDING
    • EXECUTIVES
    • COMPANIES
    • STARTUPS
    • GLOBAL
    • AGRICULTURE
    • DEALS
    • ECONOMY
    • MOTORING
    • TECHNOLOGY
    contact us
    • Get In Touch
    © 2026 Business Explainer
    • Privacy Policy

    Type above and press Enter to search. Press Esc to cancel.