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    Home » AB InBev’s global growth offsets bud light marketing fiasco
    COMPANIES

    AB InBev’s global growth offsets bud light marketing fiasco

    August 4, 2023By Staff Writer
    Michel Doukeris - AB InBev CEO

    Earnings rose 5% to $4.91 billion in the second quarter on an adjusted basis.

    1. Profit gained more than 20% in key markets including Brazil, China, and Colombia.
    2. Global sales rose 7.2%, just ahead of estimates.
    3. AB InBev maintained its full-year profit outlook.
    4. The brewer increased sales of its global brands Budweiser, Stella Artois, and Corona by 18% outside their home markets in the second quarter.
    5. AB InBev’s volumes fell by 1.4% globally, with North America plunging 14%.
    6. The company put marketing executives involved in the Bud Light matter on leave and is cutting several hundred jobs in the US.

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