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    Home » RCL Foods, owner of Rainbow Chicken, dips by 8% due to bird flu outbreak
    AGRICULTURE

    RCL Foods, owner of Rainbow Chicken, dips by 8% due to bird flu outbreak

    September 29, 20232 Mins Read
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    Paul Cruickshank - RCL CEO
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    RCL Foods, the parent company of Rainbow Chicken, experienced a significant 8% drop in its share price following a warning about the financial impact of a bird flu outbreak in South Africa.

    1. The company estimates that the bird flu outbreak has resulted in the death of approximately 410,000 birds, leading to a financial loss of around R115 million.
    2. RCL Foods, which has a market value of about R7.6 billion, disclosed that 11 out of its 19 sites in the inland region have been affected by the outbreak. The company operates in various regions, including KwaZulu-Natal and the Western Cape.
    3. The bird flu outbreak has been spreading rapidly, and the situation continues to evolve, according to RCL Foods. The company has taken necessary measures to contain the virus and is collaborating with the Department of Agriculture, Land Reform, and Rural Development to obtain approval for suitable vaccines.
    4. The repercussions of the outbreak are expected to have a lasting impact on the poultry sector, with Astral, the largest chicken producer in South Africa, warning of potential shortages of poultry meat and eggs in the coming months.
    5. RCL Foods owns various brands, including Simply Chicken, Selati sugar, Yum Yum peanut butter, and Nola mayonnaise. Simply Chicken is the market leader in chilled processed meats and freezer-to-fryer categories.
    6. The stock price of RCL Foods has fallen by more than a fifth over the past year, and the recent bird flu outbreak has further contributed to the decline.
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