Niels Wichmann brings a wealth of experience in sales and product marketing to Volkswagen Group South Africa (VWSA).
- He has held various management positions in sales within Volkswagen, including a global assignment in Brazil.
- Wichmann was the head of product marketing for small/compact cars including the Polo at Volkswagen’s headquarters in Wolfsburg.
- He replaces Steffen Knapp, who has been appointed as the brand head of Volkswagen Taiwan.
- His appointment comes at a time when Volkswagen is faced with tough competition in the local market.
- Wichmann’s experience will help Volkswagen to move the brand to the next level.
- He will also play an important role in Volkswagen’s growth strategy in Sub-Saharan Africa.
- Volkswagen is one of the largest car manufacturers in the world and has a significant presence in South Africa.
- Overall, the appointment of Niels Wichmann is a positive development for Volkswagen Group South Africa, as he brings a wealth of experience and is expected to help the company grow and compete in the local market.