MultiChoice, the owner of Showmax, has no plans to slow down its push to become the top video-on-demand streaming service in Africa.
- Despite a loss of R2.9 billion in the year ending March 2022 due to difficulties in markets including South Africa and Nigeria, MultiChoice is determined to stay ahead of competitors.
- MultiChoice’s new streaming service, Showmax 2.0, is expected to launch by the end of March 2024.
- MultiChoice believes that partnering with Comcast, which recently took a 30% interest in Showmax, will help it expand across Africa and into areas such as fintech and sports betting.
- MultiChoice plans to produce more Showmax originals to compete with international players like Amazon Prime and Netflix.
- MultiChoice believes that its advantage over competitors is the high volume of local content it produces, which is significantly more than its rivals.