Vida e Caffè aims to reach 500 stores across Africa and the Middle East by 2028, with a current presence of 267 stores in South Africa and 27 outlets in Ghana, Mauritius, and Zambia.
- The company plans to open 25 additional stores by the end of the first quarter of 2024. They also have plans to enter the markets of Botswana and Eswatini, and potentially Tanzania later in the year.
- Vida e Caffè is actively seeking a long-term partner to facilitate expansion into the GCC markets, which include Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE.
- The coffee chain has utilized brand partnerships to support its growth and enhance brand recognition. It has collaborations with petrol forecourts, Sweetbeet outlets, medical insurance provider Discovery Vitality, bookseller Exclusive Books, DIY retailer Builders Warehouse, and South African airline LIFT.
- Vida e Caffè’s growth in its current markets remains strong, reinforcing its aspirations for expansion both within and beyond these countries.
CEO Darren Levy emphasized the company’s ambitious goals and expressed confidence in its growth strategy, highlighting the addition of new countries and partnerships as key drivers for future success.