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    Home » Sony launches $10m fund for African startups
    STARTUPS

    Sony launches $10m fund for African startups

    October 18, 2023
    Makhtar Diop - International Finance Corporation managing director

    Sony Group has launched the Sony Innovation Fund: Africa, a $10 million fund dedicated to supporting African entertainment startups. This initiative aims to foster growth and innovation in the entertainment industry across Africa.

    1. The fund will invest in a range of entertainment startups, including those involved in gaming, music, movies, and content distribution. It seeks to identify and support promising ventures in their early stages of development.
    2. Sony has a track record of running successful innovation funds, such as the Sony Innovation Fund and the Innovation Growth Fund. Building on this experience, the Sony Innovation Fund: Africa will contribute to the progress and development of the African entertainment industry.
    3. Collaboration with the International Finance Corporation (IFC): Sony has partnered with the IFC, a leading global development institution focused on the private sector. This collaboration will provide additional support and expertise to African startups, leveraging the strengths of both organizations.
    4. Sony has been actively fostering next-generation technologies and startups through its corporate venture capital activities. The Sony Innovation Fund: Africa represents a commitment to open innovation and creating opportunities for collaboration within the entertainment industry.
    5. Through this fund, Sony aims to accelerate the growth of the African entertainment industry. By providing financial support and collaboration opportunities, the fund will contribute to the region’s progress and economic development.
    6. Toshimoto Mitomo, executive deputy president and CSO of Sony Group Corporation, expressed confidence in the partnership with the IFC and highlighted the potential for collaboration with Sony’s entertainment businesses to drive the growth of the African entertainment industry.

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