Safaricom in Kenya introduces “Grow with Safaricom Business,” an engagement platform to support Micro, Small, and Medium-sized Enterprises (MSMEs) in scaling their businesses.
- The platform aims to facilitate information sharing and collaboration among MSMEs in Kenya, focusing on advancements in the digital economy.
- Workshops and seminars will be held throughout the year, allowing MSMEs to exchange ideas on leveraging digital technology for market expansion, streamlined operations, and online brand presence.
- Key areas of focus include cloud solutions, cyber security solutions, internet for business, internet of things, and M-Pesa for Business.
- Experts will provide guidance on regulatory compliance and long-term growth strategies.
- Safaricom recognizes the significant role MSMEs play in Kenya’s economic growth and aims to empower them with knowledge and skills for sustainable growth.
- The initiative aims to address challenges such as digitization, limited market access, regulatory barriers, brand building, and digital marketing skills.