- Yota Baron is the Chief Financial Officer (CFO) of Ford Motor Company of Southern Africa, making her the first woman to hold such a high-ranking financial position within the organization.
- Born in Pretoria, South Africa, Yota had a diverse upbringing with her Greek immigrant father and Afrikaans mother, which instilled in her a love for different cultures and traditions.
- Yota’s passion for finance started early, driven by her love for math and accounting. Despite advice to pursue other careers, she remained committed to her goal of obtaining a Bachelor of Commerce degree.
- As the first female CFO at Ford Motor Company of Southern Africa, Yota acknowledges the significance of her achievement, emphasizing that success in any field is a great honor and accomplishment for anyone, regardless of gender.
- Yota’s leadership style is influenced by her gender, as she believes in showing vulnerability and creating an inclusive environment where her team can thrive. She aims to inspire and provide a relatable role model for aspiring female professionals in the industry.
- Balancing her responsibilities as a CFO with her personal life, Yota prioritizes her role as a wife and mother. She acknowledges the support of her family, network, and helpers in managing the demands of her job.
- Yota emphasizes the importance of mentorship and advocacy for women in advancing their careers. She encourages young women to seek mentors, ask for guidance, and be open to feedback, as these elements contribute to personal and leadership growth.
Yota Baron’s achievements and dedication serve as an inspiration for women aspiring to excel in finance and other male-dominated fields. Her hope is for a future where women’s accomplishments are celebrated every day, and gender equality becomes the norm.