Cape Town will become a hotspot for innovation on October 16th and 17th, 2024, as it hosts the Elevate Your Enterprise Summit, organized by the business school Pranary. This premier event aims to gather global thought leaders, industry pioneers, and ambitious entrepreneurs, focusing on crucial elements of business growth: Marketing, Technology, and Investments, with a special emphasis on Artificial Intelligence and ChatGPT.
A Vision for Empowerment and Growth
The summit was created out of a commitment to empower African entrepreneurs, addressing a significant need for practical insights tailored to the unique challenges of the African business landscape. “The Elevate Your Enterprise Summit was born from our commitment to empowering entrepreneurs,” says Sandras Phiri, CEO of Pranary. “We recognised a critical need for practical, actionable knowledge tailored to the unique challenges and opportunities in the African business landscape.”
This year’s theme, “Growth via Marketing, Funding, and AI,” aims to equip entrepreneurs with advanced strategies in digital marketing, insights on securing funding in today’s economic climate, and an exploration of AI’s potential in scaling businesses. Phiri adds, “Our goal is to equip entrepreneurs with cutting-edge strategies in digital marketing, provide insights into securing funding in the current economic climate, and explore how AI can be leveraged to scale businesses efficiently.”
Targeting established SMEs and startups poised for expansion, the summit seeks to provide participants with the knowledge, confidence, and connections essential for business elevation. Attendees will learn to optimize marketing expenditures, craft compelling investor pitches, and devise a clear growth roadmap. “We hope attendees gain not just knowledge, but also the confidence and connections needed to take their businesses to the next level,” says Phiri.
Insights and Innovation for Future Growth
The summit will feature an exciting lineup of speakers, including successful African entrepreneurs, venture capitalists focused on African startups, and AI experts. Interactive workshops will deliver hands-on experience with the latest marketing and AI tools. The event is notable for its emphasis on practical, implementable strategies, along with AI-enhanced personalization to ensure a tailored experience for each participant. Phiri notes, “The Elevate Your Enterprise Summit stands out in its laser focus on practical, implementable strategies. We’re not just about inspirational talks – though there will be plenty of those – we’re about equipping entrepreneurs with tools they can use immediately.”
Participants can expect to leave with a toolkit of strategies for creating and executing effective digital marketing plans, preparing compelling pitch decks, and integrating AI into their operations. The summit also promises valuable connections and a renewed sense of business potential. “We want participants to leave with a toolkit of strategies they can apply immediately,” says Phiri. “Beyond these, we hope they gain valuable connections and a renewed sense of what’s possible for their businesses.”
With the rapid advancement of AI and increasing global interest in African startups, the summit will feature dedicated sessions on AI integration and investor connections. Pranary envisions the Elevate Your Enterprise Summit as Africa’s premier business growth event, with plans to expand to more cities and create a year-round community for ongoing learning and collaboration. Phiri shares, “We envision the Elevate Your Enterprise Summit becoming the premier business growth event in Africa. We plan to expand our reach to more African cities and create a year-round community where the connections and learnings from the summit can continue to flourish.”
● For more information about the Elevate Your Enterprise Summit, including tickets and registration details, visit https://www.pranary.com/summit
EVENT DETAILS:
● Date: 16 and 17 October 2024
● Venue: Workshop17, Watershed, 17 Dock Rd, Victoria & Alfred Waterfront, Cape Town, 8002
● Time: 8:00 am until 4:30 pm
● Tickets: Free – R1,900 for the two-day event
● Get your tickets here: https://www.pranary.com/summit
About Pranary: Pranary is a practical business school for entrepreneurs. With a mission to impart actionable knowledge, ignite innovation, and catalyze business growth, Pranary is shaping the entrepreneurs of tomorrow, today.
Social Media Handles:
● Twitter: https://x.com/pranary1
● Instagram: https://www.instagram.com/pranary1
● Facebook: https://www.facebook.com/pranary1
● LinkedIn: https://www.linkedin.com/company/pranary1/
● YouTube: https://www.youtube.com/@pranary
Brief Bios of Some of the Speakers:
Geordin Hill-Lewis, Mayor of Cape Town: Geordin Hill-Lewis is the current Mayor of Cape Town, elected in 2021 at 34. With a background in economics and a passion for public service, he has been instrumental in promoting economic growth, improving service delivery, and making Cape Town a more business-friendly city.
Lelemba Phiri, Investor and Partner at ATG Samata: Lelemba Phiri is a Partner at ATG Samata, focusing on high-growth, early-stage companies across Africa. Known for her passion for gender lens investing, she has supported numerous African startups, particularly those led by women entrepreneurs.
Sarah Dusek, Investor and Co-founder at Enygma Ventures: Sarah Dusek is the Co-Founder of Enygma Ventures, a private investment fund empowering women entrepreneurs in Southern and Eastern Africa. Her experience building and scaling businesses, including Under Canvas, provides valuable insights into entrepreneurship and investment.
Sandras Phiri, CEO and Founder of Pranary: Sandras Phiri is the CEO and Founder of Pranary, a leading practical business school for entrepreneurs in Africa. With extensive experience in entrepreneurship, technology, and education, he has mentored thousands of entrepreneurs across the continent.
Trevor Mumba, CEO of Rovert Marketing: Trevor Mumba is the CEO of Rovert Marketing, specialising in construction, farming, and transportation services. His experience in managing multiple business units provides valuable insights for business owners looking to diversify and scale their operations.
Nicolene Schoeman-Louw, Managing Director of SchoemanLaw Inc.: Nicolene Schoeman-Louw is an Attorney and Managing Director of SchoemanLaw Inc. She specialises in providing legal solutions for SMEs and entrepreneurs, including contract drafting, dispute resolution, and intellectual property.
Graeme Wilson, Founder and CEO of Whipping the Cat: Graeme Wilson is the Founder and CEO of Whipping the Cat, an innovative legal services company. His expertise in legal tech and innovative business models provides valuable perspectives on leveraging technology and new approaches to overcome traditional barriers to growth.
Peter Wilson, AWS AI Solutions Architect at Silicon Overdrive: Peter Wilson is an AWS AI Solutions Architect at Silicon Overdrive, specialising in designing and implementing AI solutions on the AWS platform. His insights into leveraging AI for business growth and process optimisation are invaluable for entrepreneurs.
Renstan White, AWS Cloud Expert at Silicon Overdrive: Renstan White is an AWS Cloud Expert at Silicon Overdrive, specialising in cloud architecture and digital transformation. His expertise helps businesses leverage cloud technology to scale efficiently, reduce costs, and increase agility.