JAECOO, a rapidly emerging brand in South Africa’s new-vehicle market, is making waves with its distinctive urban off-road SUV, the J7. Combining rugged durability with modern comfort and advanced technology, the J7 stands out as a versatile choice for adventure enthusiasts seeking more than a standard urban SUV.
Shannon Gahagan, National Brand and Marketing Manager for OMODA & JAECOO, commented, “At JAECOO, we live by the motto ‘fearless salutes fearless’. Our new partnership with EFC perfectly embodies this philosophy, aligning seamlessly with our brand’s relentless pursuit of adventure.”
Founded in South Africa in 2009, EFC has become a premier platform for athletes to showcase their talents on an international stage. The thrilling competitions and high-stakes battles within the EFC mirror the dynamic entry of JAECOO into the competitive South African vehicle market this year.
EFC President Cairo Howarth stated, “We are thrilled to partner with JAECOO, an innovative vehicle brand poised to disrupt the industry. Like EFC, JAECOO is set to challenge industry norms and compete with the traditional ‘big players’ by delivering exceptional products and quality.”
As the official vehicle partner of EFC, JAECOO has supplied J7 SUVs for EFC title-match competitors, ensuring they arrive at events in both style and comfort. This partnership reflects JAECOO’s commitment to excellence, paralleling the high standards of EFC and its ambassador, Senzo Radebe.
EFC’s rigorous approach to athlete safety, including on-site emergency medical teams and comprehensive medical testing, aligns with JAECOO’s dedication to vehicle safety. The J7 is built to global 5-star safety standards and includes a suite of standard safety features and driver-assistance technologies.
Gahagan concluded, “The JAECOO J7 is designed to meet top safety standards while offering an exhilarating driving experience. Our partnership with EFC, a leader in safe and exciting sports, represents our mutual commitment to excellence. This is our ringside salute from one fearless organization to another.”