Sanlam Group, Africa’s largest non-banking financial services group, has unveiled Sanlam Fintech, a business cluster aimed at expanding the company’s fintech offerings and driving digital-led financial services.
- The launch of Sanlam Fintech aligns with the company’s goal of using technology to accelerate access to financial services for all Africans and promoting financial confidence.
- The cluster encompasses various product houses, including Sanlam Rewards, SatrixNow, MiWay Blink, Santam Switch, Home+, EasyEquities, Sanlam Credit Solutions, and Sanlam Multi Data, to cater to digital, direct growth ambitions.
- Sanlam Fintech aims to provide an integrated digital experience for clients by incorporating financial guidance, rewards, non-intermediated product offerings, and seamless payment capabilities within a single ecosystem.
- The strategic priorities of Sanlam Fintech include promoting financial inclusion and driving digital transformation, with a focus on underserved segments of the market.
- The cluster has made impressive appointments to its executive team, including industry experts from global fintech companies such as FNB eBucks Rewards, Amazon, and Spotify, to ensure best-in-class talent and expertise.
- Sanlam Fintech’s vision is to democratize financial services by offering trusted guidance and solutions at scale, leveraging technologies like AI and agile methodologies to enhance customer experiences and drive future growth.